Privacy policy

Data Privacy Policy


This data privacy policy provides you with information about the processing of personal data while using our website. The abbreviation GDPR stands for EU data protection regulation and concerns people in the EU who visit our website (hereinafter “EU data subjects”). The abbreviation DSG stands for Swiss Data Protection Act and concerns persons in Switzerland who visit our websites (hereinafter “Swiss data subjects”).

Name and address of the controller

Within the meaning of the General Data Protection Regulation, other data protection laws in the Member States of the European Union and other provisions related to data protection, the controller is:

Media Care Solutions GMBH
Eichstrasse 23
8045 Zürich
Tel: +41 44 450 41 41

EU representative
Advovox Rechtsanwalts GmbH
Arkonastr. 45-49
13189 Berlin
Tel.: +49 – (0) 30 – 22 48 75 28

Right of access

In accordance with Art. 8 DSG / 15 GDPR, you have the right to request confirmation from us as to whether personal data relating to you is being processed. If this is the case, you have a right to access information about this personal data and to further information mentioned in Art. 8 DSG / 15 GDPR.

Right to rectification

In accordance with Art. 5 DSG / 16 GDPR, you have the right to request that we immediately rectify inaccurate personal data concerning you. Taking into account the purposes of the processing, you also have the right to have incomplete personal data completed, including by means of providing a supplementary statement.

Right to erasure

EU data subjects have the right to request that we immediately erase personal data concerning you. We are obliged to erase personal data immediately, provided that the corresponding requirements of Art. 17 GDPR are met. Please refer to Art. 17 GDPR for details. Swiss data subjects also have the right of requesting the erasure of data in cases provided for by law, for example, when personal data are no longer necessary or the consent for processing has been revoked.

Right to restriction of processing

In accordance with Art. 18 GDPR, under certain circumstances, EU data subjects have the right to request that we restrict the processing of your personal data.

Right to data portability

In accordance with Art. 20 GDPR, EU data subjects have the right to receive the personal data that they have provided us in a structured, common and machine-readable format, and have the right to have us transfer this data to another controller without hindrance, provided that the processing is based on a declaration of consent pursuant to Art. 6 para. 1 a) GDPR or Art. 9 para. 2 a) GDPR or is based on a contract pursuant to Art. 6 para. 1 b) GDPR and the processing is carried out by automated means.

Right of objection

In accordance with Art. 21 GDPR, EU data subjects have the right to object to the processing of personal data concerning them as based on Art. 6 para. 1 e) or f) GDPR. This also applies to profiling based on these provisions.

If we process your personal data for direct marketing purposes, you have the right at any time to object to the processing of your personal data for the purposes of such marketing. This also applies to profiling insofar as it is associated with such direct marketing.

If you wish to exercise one of your rights, please contact us as the controller at the contact information indicated above or use any of the other forms we offer to communicate with us. If you have any queries, please contact us.

Right to lodge a complaint with a supervisory authority

In accordance with Art. 77 GDPR, without prejudice to any other administrative or judicial remedy, EU data subjects have the right to lodge a complaint with the supervisory authority. This right exists in particular in the Member State of your habitual residence, place of work or place of the alleged infringement if you consider that the processing of personal data relating to you infringes the GDPR.

Swiss data subjects can avail themselves of the legal remedies of Art. 15/25/27/29 DSG.

Server log files

When you visit our website, the company we use to operate the website processes and stores technical information about the terminal device used by you (operating system, screen resolution and other non-personal features) and about the browser (version, language settings), in particular the public IP address of the computer you use to visit our website, including the date and time of access. The IP address is a unique numeric address under which your terminal device sends/retrieves data to/from the Internet. Unless you share data that allows us to identify you while using our website, our service provider or we are generally unable to know to whom an IP address belongs. Furthermore, a user may be identified if legal action is taken against them (e.g. in the case of attacks on website) and we become aware of their identity during the investigation. As a rule, you need not worry about us being able to assign your IP address to you.

Our service provider uses the processed data in a non-personally identifiable manner for statistical purposes so that we can trace what kind of terminal devices, with which settings, are used to access our website, and then optimize them accordingly. These statistics do not contain any personally identifiable data. The basis for compiling the statistics is our interest in improving and operating our business economically (legal basis GDPR Art. 6 para. 1 f).

The IP address is further used so that you can technically access and use our website, and to detect and ward off attacks against our service provider or our website. Unfortunately, attacks designed to harm website operators or their users (e.g. to prevent access, spy on data, distribute malware [e.g. viruses], or for other unlawful purposes) are repeatedly carried out. Such attacks would impair the proper functioning of the data center of the company we have commissioned, the use of our website or its features, and the security of visitors to our website. The IP address and the time of access are processed to ward off such attacks. By means of this processing, we – by way of our service provider – pursue the legitimate interest of ensuring the functionality of our website and preventing unlawful attacks against us and our website visitors. The legal basis for processing is our interest in improving and operating our business economically (legal basis GDPR Art. 6 para. 1 f).

The stored IP data is deleted (by means of anonymization) as soon as it is no longer required for the detection of or defence against an attack.


We use cookies and similar technologies (local storage) for operating our website to ensure the website’s technical functionality, to understand how visitors use our website and to store users’ predefined settings in their browser.

A cookie is a small text file that your browser stores on your computer when you access our website. If you re-visit our website later, we can read these cookies again. Cookies are stored for different periods of time. You may at any time configure which cookies your browser shall accept. This may, however, cause our website to no longer function properly. Furthermore, you can delete cookies yourself at any time. If you do not delete them, we can specify for how long a cookie is to be stored on your computer. Distinction is made here between so-called session cookies and persistent cookies. Session cookies are deleted by your browser when you leave our website or close the browser. Persistent cookies are stored for the period that we specify during the storage.

We use cookies for the following purposes:

  • Technically necessary cookies that are required for the use of the functions of our website (e.g. to identify that you have logged in). Certain functions cannot be provided without these cookies.
  • Functional cookies that are used to technically perform certain functions that you want to use.
  • Analysis cookies that serve to analyze your user behavior.
  • Third-party cookies. Third-party cookies are stored by third parties whose functions we integrate on our website to enable certain functions. They can also be used to analyze user behavior.

Most of the browsers used by our users allow us to configure which cookies are to be stored and make it possible to delete (certain) cookies. If you restrict the storage of cookies to certain websites or do not allow cookies from third-party websites, it may no longer be possible to make use of the full functionality of our website. Information on how to customize cookie settings for the most common browsers is available here:

Contact form

If you send us a message via one of the contact options offered, we will use the data you have communicated to us to process your request. The basis for this is our legitimate interest in responding to your request (legal basis GDPR Art. 6 para. 1 f). If your request serves to conclude a contract with us, the fulfilment of this contract is another basis for the processing (legal basis GDPR Art. 6 para. 1 b).  The data will be deleted after the completion of your request. If we are required by law to store the data for a longer period, the deletion will take place after the appropriate period expires.

Registration / Customer account “community”

Upon creating a customer account, we shall process the data you provide to create and manage the account and to enable you to use the services associated with your customer account. The basis of the processing is your consent (legal basis GDPR Art. 6 para. 1 a). If the creation of the customer account serves to conclude a contract with us, the fulfilment of this contract is an additional basis for processing (legal basis GDPR Art. 6 para. 1 b).

This data is stored until the customer account is deleted. If we are required by law to store the data for a longer period (e.g. to fulfill accounting obligations) or are permitted by law to store the data for a longer period (e.g. due to an ongoing legal dispute against the holder of a user account), the data shall be deleted after the end of the storage obligation or statutory permission.

Comment function

If you use the comment function on our site, the following personal data will be stored: comment, time of comment creation, e-mail address and username (except for anonymous posting), IP address.

The data processing is based on our legitimate interest to provide a comments function, the analysis, improvement and economic operation of our business operations and our Internet offerings as well as to combat infringing comments (Art. 6 para. 1 f) GDPR / a predominant private interest according to Art. 13 para. 1 DSG).

Comments and related data (e.g. IP address) are deleted once the commented content has been completely deleted.

Register with Facebook Connect

You can register with Facebook Connect on our website. The provider is Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland.

If you decide to register with Facebook Connect and click on the “Login with Facebook” / “Connect with Facebook” button, you will automatically be redirected to the Facebook platform. There you can log in with your usage data. This links your Facebook profile to our website or services. This link gives us access to your data stored on Facebook. These are above all:

  • Facebook name
  • Facebook profile and cover picture
  • Facebook cover picture
  • E-mail address stored on Facebook
  • Facebook ID
  • Facebook friend lists
  • Facebook Likes (“Like” information)
  • Birthday
  • sex
  • country
  • Language

This data is used to set up, provide and personalize your account.

For more information, see the Facebook Terms of Use and Facebook Privacy Policy. These can be found at: and

Data transmission regarding order of my-health-Magazin

When you buy a Magazin-Abo in our shop, we process the data you provide for the conclusion of the contract and its execution. To the extent necessary, data will be transferred to service providers for the dispatch and billing of your purchase. The legal basis for processing is Art. 6 para. 1 b) GDPR.

We also process this data to detect and ward off fraud on the basis of Art. 6 para. 1 f) GDPR. In doing so, we aim to protect ourselves from fraudulent transactions.

Data stored in connection with the conclusion of a contract for the purchase of a Magazin-Abo shall be deleted after the end of the statutory retention period. Where legal recording and retention obligations exist due to the execution of a purchase agreement (e.g. storage of invoices under tax law), the legal basis for the processing is Art. 6 para. 1 c) GDPR.

We delete or anonymize data if it is no longer required for the execution of the respective contract and no legal retention obligations exist.

Disclosure of data to third parties

In principle, we do not disclose the personal data communicated to us to third parties (i.e. especially not for advertising purposes).

However, we cooperate with third parties for the operation of these websites or for the provision of products/services. Third parties may however receive knowledge of personal data in this process. We carefully select our service providers – in particular regarding data protection and data security – and take all data protection measures necessary for permissible data processing.

Data processing outside the EU

In principle, we process data in Switzerland (data transfer at the conclusion of the contract, server log files, contact form, registration, cookies). For Switzerland, the EU has set an appropriate level of data protection by Decision 2000/518 / EC.

However, some of our service providers, whose plug-ins and tools we use, process data outside the EU. This will be clarified within this data privacy policy in the information about the plug-ins/tools used. We ensure the appropriate level of data protection in the context of participation in the so-called Privacy Shield and the measures taken by the service provider for data protection and data security.

There are application possibilities (also by e-mail)

We are pleased that you are interested in us and are applying or have applied for a job in our company. In the following we would like to provide you with information on the processing of your personal data in connection with your application.

We process the data that you have sent us in connection with your application in order to check your suitability for the position (or any other open positions in our company) and to carry out the application process.

The legal basis for the processing of your personal data is the safeguarding of legitimate interests in accordance with Art. 6 para. 1 lit. f) GDPR. Our interest lies in carrying out the application procedure and, if necessary, in asserting or defending claims.

Applicant data will be deleted within 12 months in the event of rejection.

If you have been awarded a job as part of the application procedure, the data will be transferred from the applicant data system to our personnel information system.

Within the company, only those persons who need your data for the proper course of our application process have access to it.

Google Analytics analysis tool

We use in the framework of a data processing agreement a service provided by Google LLC (“Google”), Amphitheatre Parkway, Mountain View, CA 94043, USA, possibly via the Google Tag Manager Google Analytics. As the order processor, Google uses a so-called “cookie” for this – a small text file stored on your computer by your browser. This cookie provides Google with information about which website you have accessed and, in particular, the following information: browser type/version, operating system used, technical information about the operating system and the browser as well as the public IP address of the computer you are using. We use Google Analytics in such a way that your IP address is only used in anonymous form. This anonymization occurs after notification from Google in the European Union or a Member State of the EEA. The full IP address will only be sent to a Google server in the USA and truncated there in exceptional cases. According to Google, the IP address is anonymized before it is ever stored on a permanent data carrier. For details, please refer to Google’s privacy policy available at:

Google Analytics allows us to compile usage statistics for our website, as well as demographic data on visitors and their user behaviour, in non-personally identifiable form. Statistics are also compiled to help us better understand how visitors find our site, so that we can improve our search engine optimisation and advertising efforts. This processing enables us to pursue the legitimate interest to be able to improve our website as well as our advertising measures (legal basis GDPR: Art. 6 para. 1 f).

You can find information on how to opt out of using Google Analytics at:

As an alternative to the browser add-on or within browsers on mobile devices, please click [google_analytics_optout]this link[/google_analytics_optout] to prevent Google Analytics from collecting data from this website in the future (the opt-out only works on this browser and only for this domain). An opt-out cookie shall then be stored on your device. If you delete your cookies in this browser, you must click on [google_analytics_optout]this link[/google_analytics_optout] again.

Google is a member of the PrivacyShield Agreement and has entered into an order processing contract with us for Google Analytics. Pseudonymous data will be deleted after 14 months.

Google AdSense

This website uses Google AdSense, a service for the integration of Google Inc. advertisements. “(“Google”). Provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

Google AdSense uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site. Google AdSense also uses so-called web beacons (invisible graphics). Through these web beacons, information such as visitor traffic on these pages can be evaluated.

The information generated by cookies and web beacons about the use of this website (including your IP address) and the delivery of advertising formats will be transmitted to and stored by Google on servers in the United States. This information may be disclosed by Google to Google’s contract partners. However, Google will not merge your IP address with any other data held by you.

AdSense cookies are stored on the basis of Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in analysing user behaviour in order to optimise both his website and his advertising.

Google Adwords / Conversion Tracking

This website uses Google AdWords. AdWords is an online advertising program of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States (“Google”).

Within the framework of Google AdWords, we use so-called conversion tracking. When you click on an ad placed by Google, a conversion tracking cookie is set. Cookies are small text files that the Internet browser stores on the user’s computer. These cookies lose their validity after 30 days and do not serve the personal identification of the users. If the user visits certain pages of this website and the cookie has not expired, Google and we may recognize that the user clicked on the ad and was directed to that page.

Each Google AdWords customer receives a different cookie. The cookies cannot be tracked through the websites of AdWords customers. The information collected using the conversion cookie is used to generate conversion statistics for AdWords customers who have opted for conversion tracking. Customers see the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, AdWords customer do not receive any information that personally identifies users. If you do not wish to participate in tracking, you can object to this use by easily deactivating the Google Conversion Tracking cookie in your Internet browser under User Settings. They will then not be included in the conversion tracking statistics.

Conversion cookies” are stored on the basis of a legitimate interest in analysing user behaviour in order to optimise both the website and its advertising (legal basis GDPR Art. 6 para. 1 f).

You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, accept cookies for certain cases or generally exclude them and activate the automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be restricted.

Google Remarketing / Double Click

Our sites use Google Analytics Remarketing features in conjunction with the cross-device features of Google AdWords, Google Publisher Tag, and Google DoubleClick. Provider is Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

In addition to Google Analytics (see above), the Analytics advertising function DoubleClick is activated on this website, which uses temporary cookies to allow access to further data beyond the standard implementation of Google Analytics. For this purpose, our website also uses third-party cookies from Google in addition to Google Analytics cookies. DoubleClick is used to present advertisements from us and from third parties that are relevant for you. A pseudonymous identification number (ID) is assigned to your browser to check which ads were displayed in your browser and which ads were viewed. The use of DoubleClick cookies allows us to serve ads based on previous visits to our or other websites on the Internet. The information generated by the cookies is transferred by Google to a server in the USA for evaluation and is stored there.

In addition to conversion tracking, the remarketing or “similar target group” function is also used. The remarketing function uses a temporary cookie to reach users who have already visited our website. In this way, we can also present our advertising to users of this website who are already interested in our products or services on other websites of the display network (see below). AdWords also uses Google’s ad network (“display network”) and contextual search engines to determine which common interests and characteristics users of our site share, based on user behavior on websites within Google’s ad network. Based on this information, AdWords then finds new potential customers for marketing purposes whose interests and characteristics are similar to those of users of our site. Target group-specific remarketing is achieved through the combined use of cookies, such as Google Analytics cookies and Google DoubleClick cookies, in the browsers of website users

For these purposes, when you visit our and other websites on which the Google Advertising Network is active, Google executes directly a Google code and incorporates (re)marketing tags (invisible graphics or code, also known as “web beacons”) into the website. With their help, an individual cookie, i.e. a small file, is stored on the user’s device (comparable technologies can also be used instead of cookies). This file records which websites the user visits, what content he is interested in and what offers the user has clicked, as well as technical information on the browser and operating system, referring websites, visit times and other information on the use of the online service.

The IP address of the user is also recorded. However, the address is shortened within member states of the European Union or in other contracting states of the Agreement on the European Economic Area and only in exceptional cases is it transmitted in full to a Google server in the USA and shortened there. Google may also link the above information to such information from other sources. If the user subsequently visits other websites, ads tailored to the user’s profile may be displayed according to the user’s presumed interests.

User data is processed pseudonymously within the Google advertising network. This means, for example, that Google does not store and process the user’s name or e-mail address, but processes the relevant data cookie-related within pseudonymous user profiles. This means that, from Google’s point of view, the ads are not administered and displayed for a specifically identified person, but for the cookie holder, regardless of who this cookie holder is. This does not apply if a user has expressly permitted Google to process the data without this pseudonymisation. The information Google Marketing Services collects about users is transmitted to Google and stored on the servers of Google in the United States.

Further information on the use of data by Google, setting and objection options can be found in Google’s data protection declaration ( and in the settings for the display of advertising by Google (

Adform Conversion Pixel

This website uses Adform Conversion Tracking. The Conversion Tracking cookie is set when a user contacts an advertisement placed by Adform. These cookies do not contain any personally identifiable information. Users who do not wish to participate in tracking can deactivate the Adform cookie via their Internet browser. For more information about Adform’s privacy policy, please visit

The processing of users’ personal data enables us to analyse the surfing behaviour of our users. By evaluating the data collected, we are able to compile information on the use of the individual components of our website. This helps us to constantly improve our website and its user-friendliness. Upon these purposes founds our legitimate interest in the processing of data in accordance with Art. 6 para. 1 lit. f GDPR.

The data will be deleted as soon as they are no longer needed for our evaluation purposes.

The legal basis for the processing of users’ personal data is Art. 6 para. 1 lit. f GDPR.

Google Web Fonts

We use Google Web Fonts to display our website. It is a collection of fonts from Google LLC (“Google”), Amphitheatre Parkway, Mountain View, CA 94043, USA, which can be used especially for websites. When your browser accesses the font used by our website, the public IP address of the computer you are using is transmitted to Google LLC (“Google”), Amphitheatre Parkway, Mountain View, CA 94043, USA. The IP address is a unique numeric address at which this computer sends or retrieves data from the Internet. When you visit our website, your browser loads the fonts needed to view it correctly and displays them as we intended. If your browser does not support web fonts, a standard font of your computer will be used to display our website. For more information about Google Web Fonts, visit  The general data protection declaration of Google, which is available at, applies here. Our legitimate interest in using Google web fonts is to ensure a uniform appearance of the website and thus its functionality on all terminal devices (legal basis GDPR: Art. 6 para. 1 f).

Google Maps

We use a map of Google Maps, a service of Google LLC (“Google”), Amphitheatre Parkway, Mountain View, CA 94043, USA, on the “Contact Us” page for the visual representation of where our company is located. When you visit this website, your IP address is transmitted to Google. The IP address is a unique numeric address at which this computer sends or retrieves data from the Internet. Google’s general data protection declaration, which can be found at, applies here. Our legitimate interest in using Google Maps is to help visitors to our website find our company so that they can reach us more easily. The legal basis for the processing is therefore Art. 6 para. 1 f. GDPR.


We have included YouTube videos on our website. YouTube is a service of YouTube LLC, 901 Cherry Ave, San Bruno, CA 94066, USA.

YouTube videos are embedded in our portal exclusively on the basis of YouTube’s “Extended Privacy Mode”. According to YouTube, they only store information about visitors to a website when they click on the video and play it. You can find further information on this at in the section “Activate extended data protection mode”.

The playback of videos involves considerable amounts of data, especially when different visitors to the website are watching videos at the same time. Furthermore, the playback of videos is accelerated and thus their playback quality is improved if the videos are played from a server that is as close as possible to the visitor of the website. Due to the considerable technical effort involved, we cannot guarantee this ourselves. We have therefore integrated the videos via Youtube. The legal basis for this is Art. 6 para. 1 f) GDPR.

Newsletter with MailChimp

If you subscribe to our e-mail newsletter, the data you provided for creating and sending the newsletter as well as for the proof of registration to our newsletter will be processed until you unsubscribe. The basis for the processing is your consent (legal basis GDPR: Art. 6 para. 1 a). To send the newsletter, you must verify your consent by clicking on the confirmation link in the verification e-mail that we send to you after registering. By clicking on the corresponding link, we process the public IP address of the computer from which the link is activated together with the date and time of the click. We process this data in order to provide proof that you have confirmed the receipt of our e-mail newsletter.

Our legitimate interest in this is to fulfill our obligation to provide proof of your subscription (legal basis GDPR: Art. 6 para. 1 f).

You can revoke your consent at any time by unsubscribing from the newsletter. You will find a link at the end of each newsletter.

We delete your data once you unsubscribe from the newsletter. We delete the data, which we need as proof that you have agreed to having the newsletter sent to you, after the limitation period for the corresponding obligations to provide proof has expired.

For our newsletter, we use an external service provider who acts as a processor on our behalf.

In this case, the external service provider is MailChimp. The company is based in the United States but is a member of Privacy Shield.

Adaptation of privacy policy

We always keep this privacy policy up to date. Therefore, we reserve the right to change it from time to time and to update changes in the collection, processing or use of your data. The current version of the data protection declaration is always available at the following address: